Buying list · Skincare · #113 of 150

Abib — Heartleaf Calming Toner Skin Booster

MVR 401Recommended shelf price
incl. 8% GST
29%Gross margin
after landed cost
1.60MVR per gram
value density
MVR 265Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.60 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)11.5050 per cent of the USD 23.00 list price — Q-depot bulk terms
Cost basis used265customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.225250 g × USD 0.90/kg
CIF at Malé13.27
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.401% customs value + 2% CIF
Landed cost13.66265Converted at the blended effective rate
Shelf price (GST-incl)401observed Maldivian shelf price
Net of GST3718% general sector
Gross profit per unit10728.7% margin · MVR 0.43 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Abib
Product
Heartleaf Calming Toner Skin Booster
Category
toner
Sub-category
calming/sebum toner
Sizes available
200ml, 210ml
Size stocked
200ml
Gross shipped weight
250 g
Shelf life / PAO
Not disclosed
Key ingredients
Houttuynia cordata (heartleaf) extract 50,000ppm; low-molecular hyaluronic acid; PHA
Concern addressed
sebum, hydration, barrier
Popularity evidence
Olive Young 4.8 rating / 4,072 reviews, obs 2026-08-30
Available across Asia
Shopee SG; Lazada SG (S$15.11); Olive Young Global
Already sold in the Maldives
no - Abib brand carried by mizuki+laneve but not this SKU
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources