Buying list · Suncare · #4 of 150

Abib — Quick Sunstick Protection Bar SPF50+ PA++++ 22g

MVR 370Recommended shelf price
incl. 8% GST
80%Gross margin
after landed cost
5.69MVR per gram
value density
MVR 69Landed cost
at MVR 19.37/USD
Strong value density

MVR 5.69 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)2.00Quoted supplier price
Cost basis used69customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.05965 g × USD 0.90/kg
CIF at Malé3.45
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.101% customs value + 2% CIF
Landed cost3.5569Converted at the blended effective rate
Shelf price (GST-incl)370observed Maldivian shelf price
Net of GST3438% general sector
Gross profit per unit27479.9% margin · MVR 4.21 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Abib
Product
Quick Sunstick Protection Bar SPF50+ PA++++ 22g
Category
sunscreen
Sub-category
stick
Sizes available
22g (single size; Abib also sells a separate Airy Sunstick Smoothing Bar 22g/23g)
Size stocked
22g
Gross shipped weight
65 g
Shelf life / PAO
Not disclosed
Key ingredients
Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Butylene Glycol Dicaprylate/Dicaprate (StyleKorean key-ingredient block)
Concern addressed
Reapplication over makeup, oil control, zero white cast. StyleKorean 'Skin Type Fit': oily, combination, normal, sensitive
SPF / PA
SPF50+ PA++++
Popularity evidence
Strongest evidence in the batch. StyleKorean 2026-08-30: 4.6 stars, 739 reviews (73% five-star). OLIVE YOUNG Korea 2026-08-30: 4.8 rating, 423 reviews (리뷰 423건). Q-Depot wholesale market signals 2026-08-30: 40 orders, 8,640 units sold, +200.0% 1-year growth - by far the highest unit volume of the batch. Lazada Singapore listings 2026-08-30 show '5.0 - 37 sold' and '5.0 - 36 sold' on the Quick/Airy sunstick bundle listings.
Available across Asia
Singapore (Lazada SG, Watsons SG promotes the Abib brand), Philippines (Lazada PH, Shopee PH), Indonesia (caretobeauty ID), Thailand (retail Instagram/consumer presence), Maldives (Mizuki)
Already sold in the Maldives
yes - Mizuki (mizukimv.com, ABIB Quick Sunstick Protection Bar SPF50 at Rf370.08; Mizuki also stocks the Abib Airy Sunstick at Rf370.08)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources