Buying list · Skincare · #122 of 150

Anua — Heartleaf Pore Control Cleansing Oil

MVR 350Recommended shelf price
incl. 8% GST
18%Gross margin
after landed cost
1.40MVR per gram
value density
MVR 265Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.40 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)11.0050 per cent of the USD 22.00 list price — Q-depot bulk terms
Cost basis used265customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.225250 g × USD 0.90/kg
CIF at Malé13.27
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.401% customs value + 2% CIF
Landed cost13.66265Converted at the blended effective rate
Shelf price (GST-incl)350observed Maldivian shelf price
Net of GST3248% general sector
Gross profit per unit5918.3% margin · MVR 0.24 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Anua
Product
Heartleaf Pore Control Cleansing Oil
Category
cleanser
Sub-category
cleansing oil
Sizes available
20ml (travel), 200ml, 350ml (separate 'Mild' variant in 200ml)
Size stocked
200ml
Gross shipped weight
250 g
Shelf life / PAO
~30M unopened / 12M PAO - third-party only, not brand-stated
Key ingredients
Houttuynia cordata extract; 10,000ppm non-comedogenic oil blend; plant-derived oils
Concern addressed
sebum, pores
Popularity evidence
Amazon.in 200+ bought past month, 27,948 ratings 4.2, #429 in Face Wash, INR1,378 2026-08-30; anua.com 680 reviews 4.7
Available across Asia
Amazon IN; Nykaa; Watsons SG; Shopee/Lazada regional
Already sold in the Maldives
yes - laneve MVR350.00; mizuki MVR400.92; luxeglow.mv (200ML)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources