Buying list · Skincare · #86 of 150

Anua — Heartleaf Quercetinol Pore Deep Cleansing Foam

MVR 340Recommended shelf price
incl. 8% GST
36%Gross margin
after landed cost
1.89MVR per gram
value density
MVR 203Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.89 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)10.0050 per cent of the USD 20.00 list price — Q-depot bulk terms
Cost basis used203wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.162180 g × USD 0.90/kg
CIF at Malé10.16
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.301% customs value + 2% CIF
Landed cost10.47203Converted at the blended effective rate
Shelf price (GST-incl)340observed Maldivian shelf price
Net of GST3158% general sector
Gross profit per unit11235.6% margin · MVR 0.62 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Anua
Product
Heartleaf Quercetinol Pore Deep Cleansing Foam
Category
cleanser
Sub-category
foam cleanser
Sizes available
25ml (travel), 150ml (also 150ml+25ml set, 150ml x2)
Size stocked
150ml
Gross shipped weight
180 g
Shelf life / PAO
~30M unopened / 12M PAO - third-party only
Key ingredients
3,000ppm micronised heartleaf powder; quercetinol; patented anti-sebum P complex; BHA
Concern addressed
sebum, pores
Popularity evidence
Amazon.in 300+ bought past month, 4.5 stars, INR1,150 2026-08-30; anua.com 418 reviews 4.6
Available across Asia
Amazon IN; Nykaa; Olive Young Global; Shopee/Lazada regional
Already sold in the Maldives
yes - laneve MVR340.00; mizuki MVR354.66; luxeglow.mv (150ML)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources