Buying list · Suncare · #19 of 150

Anua — Heartleaf Silky Moisture Sun Cream / Sunscreen SPF50+ PA++++

MVR 355Recommended shelf price
incl. 8% GST
38%Gross margin
after landed cost
4.55MVR per gram
value density
MVR 202Landed cost
at MVR 19.37/USD
Strong value density

MVR 4.55 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)10.0850 per cent of the USD 20.16 list price — Q-depot bulk terms
Cost basis used202wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.07078 g × USD 0.90/kg
CIF at Malé10.15
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.301% customs value + 2% CIF
Landed cost10.45202Converted at the blended effective rate
Shelf price (GST-incl)355observed Maldivian shelf price
Net of GST3298% general sector
Gross profit per unit12638.4% margin · MVR 1.62 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Anua
Product
Heartleaf Silky Moisture Sun Cream / Sunscreen SPF50+ PA++++
Category
sunscreen
Sub-category
hybrid cream
Sizes available
50ml; 50ml double pack (2 x 50ml); 50ml + 15ml set
Size stocked
50ml
Gross shipped weight
78 g
Shelf life / PAO
Not disclosed
Key ingredients
Heartleaf (Houttuynia Cordata) extract - listed by StyleKorean as the key product benefit ingredient; full INCI NOT FOUND
Concern addressed
StyleKorean 'Skin Type Fit': sensitive, dry, oily, combination, normal; soothing + low white cast daily UV
SPF / PA
SPF50+ PA++++
Popularity evidence
Amazon.sg 2026-08-30: 4.5 stars, 167 global ratings; Best Sellers Rank #14,034 in Beauty and #222 in Face Sunscreens (product page fetched). Amazon.sg Sun Care & Tanning bestseller list showed it at #30 with '2 offers from S$21.50'. StyleKorean 2026-08-30: 4.7 stars, 115 reviews. Shopee Philippines has multiple active listings (e.g. PHP 1,340 and PHP 1,159 listings).
Available across Asia
Singapore (Amazon.sg), Philippines (Shopee PH, Lazada PH), Malaysia (Watsons MY stocks the ANUA brand), Sri Lanka (realcosmetics.lk, jeewakapharmacy.lk, seduction.lk, Daraz LK), UAE (Amazon.ae)
Already sold in the Maldives
yes - Vital House (vitalhousemv.com, Rf335.00), LANEVE (lanevemv.com, MVR295.00 sale / MVR370.00 was), Mizuki (mizukimv.com, Rf354.66)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources