Buying list · Skincare · #127 of 150

Anua — Rice 70 Glow Milky Toner

MVR 420Recommended shelf price
incl. 8% GST
18%Gross margin
after landed cost
1.40MVR per gram
value density
MVR 318Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.40 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)11.5050 per cent of the USD 23.00 list price — Q-depot bulk terms
Cost basis used318customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.270300 g × USD 0.90/kg
CIF at Malé15.92
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.481% customs value + 2% CIF
Landed cost16.40318Converted at the blended effective rate
Shelf price (GST-incl)420observed Maldivian shelf price
Net of GST3898% general sector
Gross profit per unit7118.3% margin · MVR 0.24 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Anua
Product
Rice 70 Glow Milky Toner
Category
toner
Sub-category
milky brightening toner
Sizes available
40ml (mini), 250ml
Size stocked
250ml
Gross shipped weight
300 g
Shelf life / PAO
~30M unopened / 12M PAO - third-party only
Key ingredients
70% rice bran water; niacinamide; ceramide
Concern addressed
hydration
Popularity evidence
iHerb KR 4.7 from 627 reviews, 750 sold in 30 days 2026-08-30; Nykaa INR1,900 497 ratings 4.4; anua.com 157 reviews 4.9
Available across Asia
Nykaa; iHerb; Olive Young Global; Shopee TH. NOT on Amazon.in
Already sold in the Maldives
yes - laneve MVR420.00; mizuki MVR447.18; luxeglow.mv (150ML); lecute.com (250ml)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources