Buying list · Suncare · #3 of 150

Beauty of Joseon — Matte Sun Stick : Mugwort + Camelia SPF50+ PA++++

MVR 350Recommended shelf price
incl. 8% GST
57%Gross margin
after landed cost
7.00MVR per gram
value density
MVR 140Landed cost
at MVR 19.37/USD
Strong value density

MVR 7.00 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)6.9850 per cent of the USD 13.95 list price — Q-depot bulk terms
Cost basis used140wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.04550 g × USD 0.90/kg
CIF at Malé7.02
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.211% customs value + 2% CIF
Landed cost7.23140Converted at the blended effective rate
Shelf price (GST-incl)350observed Maldivian shelf price
Net of GST3248% general sector
Gross profit per unit18456.8% margin · MVR 3.68 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Beauty of Joseon
Product
Matte Sun Stick : Mugwort + Camelia SPF50+ PA++++
Category
sunscreen
Sub-category
stick
Sizes available
18g; 18g x2 double pack
Size stocked
18g
Gross shipped weight
50 g
Shelf life / PAO
36 months (3 years) unopened from manufacturing date / 12 months after opening - stated on Beauty of Joseon official FAQ, read 2026-08-30
Key ingredients
mugwort (Artemisia) extract; camellia / green tea leaf extract; sebum-control silica powder; cica
Concern addressed
oily skin; sebum control; matte finish; touch-up over makeup; daily UV
SPF / PA
SPF50+ PA++++
Popularity evidence
YesStyle 2026-08-30: Bestseller Rank #22 in Sunscreens, #22 in Sun Care, #90 in Beauty; 8,473 reviews. Lazada Malaysia 2026-08-30: listing at RM39.00 showing rating 5.0 and 5.4K sold. Olive Young Global rating 4.8 on double pack. Watsons Philippines promotes the SKU.
Available across Asia
Malaysia & Singapore (Lazada, Shopee); Philippines (Watsons); UAE (Amazon.ae); Maldives (4 sellers)
Already sold in the Maldives
yes - vitalhousemv.com (Rf330.00), mizukimv.com (Rf354.66), lecute.com (MVR 320.00), luxeglow.mv (MVR 325.00, sold out), lanevemv.com (sold out)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources