Buying list · Suncare · #15 of 150

Beauty of Joseon — Relief Sun : Rice + Probiotics SPF50+ PA++++

MVR 294Recommended shelf price
incl. 8% GST
48%Gross margin
after landed cost
4.26MVR per gram
value density
MVR 140Landed cost
at MVR 19.37/USD
Strong value density

MVR 4.26 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)6.9850 per cent of the USD 13.95 list price — Q-depot bulk terms
Cost basis used140wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.06269 g × USD 0.90/kg
CIF at Malé7.04
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.211% customs value + 2% CIF
Landed cost7.25140Converted at the blended effective rate
Shelf price (GST-incl)294observed Maldivian shelf price
Net of GST2728% general sector
Gross profit per unit13248.4% margin · MVR 1.91 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Beauty of Joseon
Product
Relief Sun : Rice + Probiotics SPF50+ PA++++
Category
sunscreen
Sub-category
chemical cream
Sizes available
10ml; 50ml; 50ml x2 double pack; 50ml x3 triple set
Size stocked
50ml
Gross shipped weight
69 g
Shelf life / PAO
36 months (3 years) unopened from manufacturing date / 12 months after opening - stated on Beauty of Joseon official FAQ, read 2026-08-30
Key ingredients
30% rice extract; grain/rice ferment filtrate (Saccharomyces/Rice Ferment Filtrate, Lactobacillus/Rice Ferment); niacinamide; Panax ginseng root extract; coconut fruit extract
Concern addressed
dryness/dehydration; sensitive skin; dullness; daily broad-spectrum UV
SPF / PA
SPF50+ PA++++
Popularity evidence
YesStyle 2026-08-30: Bestseller Rank #1 in Sunscreens, #1 in Sun Care, #1 in Beauty; 27,643 reviews; YesStyle Awards 2025 Favorite Sunscreen. Amazon.in 2026-08-30: 4.4/5 from 10,723 ratings. Myntra India 2026-08-30: 4.6, 13,974 ratings / 2,498 reviews, MRP Rs1,500. Tira Beauty India 2026-08-30: Rs1,050. Watsons Thailand carries the SKU.
Available across Asia
India (Nykaa, Myntra, Tira, Amazon.in, Beauty Barn); Thailand (Watsons); Singapore/Malaysia/Philippines/Brazil (Shopee); Maldives (4 sellers)
Already sold in the Maldives
yes - lanevemv.com @ MVR 294.00; vitalhousemv.com @ MVR 310.00; luxeglow.mv @ MVR 350.00; mizukimv.com @ MVR 308.40
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources