Buying list · Skincare · #39 of 150

Etude — SoonJung 2x Barrier Intensive Cream

MVR 320Recommended shelf price
incl. 8% GST
32%Gross margin
after landed cost
3.56MVR per gram
value density
MVR 201Landed cost
at MVR 19.37/USD
Strong value density

MVR 3.56 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)10.0050 per cent of the USD 20.00 list price — Q-depot bulk terms
Cost basis used201wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.08190 g × USD 0.90/kg
CIF at Malé10.08
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.301% customs value + 2% CIF
Landed cost10.38201Converted at the blended effective rate
Shelf price (GST-incl)320observed Maldivian shelf price
Net of GST2968% general sector
Gross profit per unit9532.1% margin · MVR 1.06 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Etude
Product
SoonJung 2x Barrier Intensive Cream
Category
moisturiser
Sub-category
hypoallergenic barrier repair cream
Sizes available
60ml (single retail size found)
Size stocked
60ml
Gross shipped weight
90 g
Shelf life / PAO
Not disclosed
Key ingredients
Panthenol; madecassoside; 10-free hypoallergenic base
Concern addressed
barrier
Popularity evidence
StyleKorean 4.7 from 1,203 reviews; Amazon.in rank 1, 50 bought past month, 340 ratings at INR1,530 2026-08-30
Available across Asia
Amazon IN; Olive Young Global/US; StyleKorean
Already sold in the Maldives
yes - laneve MVR320.00
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources