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Haruharu Wonder — Black Rice Pure Mineral Relief Daily Sunscreen (Unscented) SPF50+ PA++++ 50ml

MVR 339Recommended shelf price
incl. 8% GST
45%Gross margin
after landed cost
3.77MVR per gram
value density
MVR 172Landed cost
at MVR 19.37/USD
Strong value density

MVR 3.77 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)8.5350 per cent of the USD 17.05 list price — Q-depot bulk terms
Cost basis used172wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.08190 g × USD 0.90/kg
CIF at Malé8.61
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.261% customs value + 2% CIF
Landed cost8.87172Converted at the blended effective rate
Shelf price (GST-incl)339observed Maldivian shelf price
Net of GST3148% general sector
Gross profit per unit14245.3% margin · MVR 1.58 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Haruharu Wonder
Product
Black Rice Pure Mineral Relief Daily Sunscreen (Unscented) SPF50+ PA++++ 50ml
Category
sunscreen
Sub-category
mineral
Sizes available
50ml (also retailed as a 2-pack of 50ml)
Size stocked
50ml
Gross shipped weight
90 g
Shelf life / PAO
haruharuindia.com product page states 'Expiry date- 2027.01.15' for current stock; months-unopened and PAO not stated on any page read
Key ingredients
Water, Zinc Oxide (100% non-nano mineral filter), Niacinamide, Oryza Sativa (Rice) Bran Oil, Oryza Sativa (Rice) Extract, Houttuynia Cordata Extract, Sodium Hyaluronate, Ceramide NP, Phytosphingosine, Moringa Oleifera Seed Oil, Tocopherol. Fragrance-free, vegan-certified, hypoallergenic, airless pump, reef-safe claim.
Concern addressed
Sensitive, easily irritated, red or dry skin; family/child-friendly mineral SPF; satin non-sticky finish
SPF / PA
SPF50+ PA++++
Popularity evidence
India: haruharuindia.com is the authorised India distributor and lists it at Rs.1980 (that page shows 0 reviews). Thailand: listed by Central Department Store (central.co.th) at 47% off, plus live Lazada TH (i5877880023) and Shopee TH (i.1327042169) listings. Carried on Olive Young Global. NOTE: no numeric review count or 'sold' counter for this SKU was verified on any South/Southeast Asian platform.
Available across Asia
haruharuindia.com (India, authorised distributor); Central TH; Lazada TH; Shopee TH; Olive Young Global
Already sold in the Maldives
yes - luxeglow.mv (MVR 259.26, currently showing Sold Out on the brand page); mizukimv.com also lists it
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources