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ILLIYOON — Ceramide Ato Concentrate Cream 150mL

MVR 400Recommended shelf price
incl. 8% GST
40%Gross margin
after landed cost
1.90MVR per gram
value density
MVR 222Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.90 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)4.0050 per cent of the USD 8.00 list price — Q-depot bulk terms
Cost basis used222customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.189210 g × USD 0.90/kg
CIF at Malé11.14
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.331% customs value + 2% CIF
Landed cost11.48222Converted at the blended effective rate
Shelf price (GST-incl)400observed Maldivian shelf price
Net of GST3708% general sector
Gross profit per unit14840.0% margin · MVR 0.70 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
ILLIYOON
Product
Ceramide Ato Concentrate Cream 150mL
Category
body_lotion
Sub-category
ceramide_body_cream
Sizes available
75ml (smallest); 150mL; 150mL double set; 200ml tube; 500ml tub
Size stocked
150mL
Gross shipped weight
210 g
Shelf life / PAO
Not disclosed
Key ingredients
patented Ceramide Skin Complex
Concern addressed
dryness
Popularity evidence
Illiyoon is the brand Olive Young Global fronts in its Body Hydration Care campaign banner, 2026-08-30
Available across Asia
Olive Young Global ships SG/MY/PH/ID/TH; resold on Shopee Vietnam
Already sold in the Maldives
PARTIAL - mizukimv.com carries ILLIYOON Fresh Moisture Body Lotion at MVR 447.18 (= USD 29.00)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Value-density verdict
STOCK - index 7.6 USD retail per 100g gross; the 75ml at USD 8.00 gives an index of 7.2 and is the better first order
Source file
hair-body.csv

Sources