Buying list · Skincare · #80 of 150

ILLIYOON — Ceramide Ato Concentrate Cream

MVR 400Recommended shelf price
incl. 8% GST
21%Gross margin
after landed cost
3.33MVR per gram
value density
MVR 291Landed cost
at MVR 19.37/USD
Strong value density

MVR 3.33 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)14.5050 per cent of the USD 29.00 list price — Q-depot bulk terms
Cost basis used291wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.108120 g × USD 0.90/kg
CIF at Malé14.61
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.441% customs value + 2% CIF
Landed cost15.05291Converted at the blended effective rate
Shelf price (GST-incl)400observed Maldivian shelf price
Net of GST3708% general sector
Gross profit per unit7921.3% margin · MVR 0.66 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
ILLIYOON
Product
Ceramide Ato Concentrate Cream
Category
moisturiser
Sub-category
ceramide barrier cream
Sizes available
75ml, 100ml, 150ml, 200ml, 500ml
Size stocked
75ml (only the small size is worth airfreighting)
Gross shipped weight
120 g
Shelf life / PAO
Not disclosed
Key ingredients
Ceramide capsules; panthenol; hyaluronic acid
Concern addressed
barrier, hydration, sensitive/dry skin
Popularity evidence
Watsons SG product live with 4 reviews, obs 2026-08-30; Nykaa Man lists 4 sizes
Available across Asia
Watsons SG (S$26.90 200ml); Watsons MY (Watsons-exclusive); Nykaa/NykaaMan IN; Olive Young Global
Already sold in the Maldives
yes - laneve MVR400.00 (Ceramide Ato Concentrate Cream)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources