Buying list · Suncare · #18 of 150

Isntree — Hyaluronic Acid Watery Sun Gel SPF50+ PA++++

MVR 350Recommended shelf price
incl. 8% GST
41%Gross margin
after landed cost
4.67MVR per gram
value density
MVR 190Landed cost
at MVR 19.37/USD
Strong value density

MVR 4.67 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)9.4650 per cent of the USD 18.91 list price — Q-depot bulk terms
Cost basis used190wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.06875 g × USD 0.90/kg
CIF at Malé9.52
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.291% customs value + 2% CIF
Landed cost9.81190Converted at the blended effective rate
Shelf price (GST-incl)350observed Maldivian shelf price
Net of GST3248% general sector
Gross profit per unit13441.4% margin · MVR 1.79 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Isntree
Product
Hyaluronic Acid Watery Sun Gel SPF50+ PA++++
Category
sunscreen
Sub-category
chemical gel
Sizes available
50ml (current 'New Version' / unboxed version); 50ml x2 twin pack
Size stocked
50ml
Gross shipped weight
75 g
Shelf life / PAO
Not disclosed
Key ingredients
8 types of hyaluronic acid at different molecular weights; ceramide NP; Centella Asiatica; fig fruit extract; astaxanthin; niacinamide
Concern addressed
dehydration; sensitive and acne-prone skin; oil-free watery finish; humid-climate wear
SPF / PA
SPF50+ PA++++
Popularity evidence
YesStyle 2026-08-30: Bestseller Rank #29 in Sunscreens, #29 in Sun Care, #136 in Beauty; 5,994 reviews. Shopee Philippines 2026-08-30: 50 ml listed at PHP1,400 with 5.0 rating; a further Shopee PH listing shows 4.9 rating and 10K+ sold. Lazada Philippines 2026-08-30: PHP1,890 (was PHP2,250). Olive Young Global Australia storefront prices it AU$38.31.
Available across Asia
Philippines (Shopee, Lazada); India (Amazon.in / Nykaa carries the brand, sampler SKU seen on Nykaa); Australia (OY Global AU); Maldives (3 sellers)
Already sold in the Maldives
yes - lanevemv.com @ MVR 350.00; mizukimv.com @ MVR 308.40; luxeglow.mv @ MVR 400.00; mizukimv.com @ MVR 354.66
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources