Buying list · Masks & treatments · #125 of 150

Laneige — Water Sleeping Mask (EX)

MVR 330Recommended shelf price
incl. 8% GST
15%Gross margin
after landed cost
1.57MVR per gram
value density
MVR 259Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.57 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)12.7950 per cent of the USD 25.58 list price — Q-depot bulk terms
Cost basis used259wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.189210 g × USD 0.90/kg
CIF at Malé12.98
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.391% customs value + 2% CIF
Landed cost13.37259Converted at the blended effective rate
Shelf price (GST-incl)330observed Maldivian shelf price
Net of GST3068% general sector
Gross profit per unit4715.2% margin · MVR 0.22 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Laneige
Product
Water Sleeping Mask (EX)
Category
sleeping_mask
Sub-category
Overnight gel sleeping mask in a rigid jar; the single largest-selling sleeping mask across South and Southeast Asia in the evidence gathered
Sizes available
15 ml mini; 25 ml jar; 70 ml jar; 70 ml + 40 ml refill + 2 mini masks promo box (Olive Young Korea); 70 ml + 70 ml duo set (Lazada SG / Laneige SG)
Size stocked
70 ml jar - recommended import format
Gross shipped weight
210 g
Shelf life / PAO
NOT FOUND for this SKU; the q-depot.com product page general expiry table states skincare cream = 30 months before opening, 12 months after opening
Key ingredients
Item Form gel, paraben-free and gluten-free (Amazon.in specification read 2026-08-30); brand copy cites a 3X Hyaluronic Night Blend with squalane, niacinamide and ceramides
Concern addressed
Overnight hydration, dullness, dehydrated and tired skin; all skin types
Popularity evidence
Nykaa India 4.4 rating / 23,661 verified ratings and 1,701 reviews on the Water Sleeping Mask EX page (nykaa.com, observed 2026-08-30) - the largest South Asia rating base in this batch; Lazada Singapore 'LANEIGE Water Sleeping Mask 70ml + 70ml' 7.1K sold and 'Laneige Water Sleeping Mask Ex (15ml/70ml)' 4.4K sold (lazada.sg, observed 2026-08-30); Amazon India 4.5 / 816 global ratings, Best Sellers Rank #5,585 in Beauty and #71 in Face Masks, with a 'bought in past month' badge (observed 2026-08-30); Olive Young Korea 4.8 / 5,798 reviews (observed 2026-08-30)
Available across Asia
Lazada Singapore with many sellers, Nykaa India and Amazon India (all three pages read 2026-08-30); Shopee Singapore Laneige official store, Laneige Singapore official site and Sephora Singapore listings appear in search results
Already sold in the Maldives
no - the 70 ml Water Sleeping Mask is not stocked; luxeglow.mv's LANEIGE brand page and lanevemv.com's LANEIGE collection carry only Lip Sleeping Masks (MVR 245-550), and it is absent from mizukimv.com and vitalhousemv.com (observed 2026-08-30)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources