Buying list · Hair · #112 of 150

Mise-en-scene — Perfect Serum Original 80ml

MVR 225Recommended shelf price
incl. 8% GST
24%Gross margin
after landed cost
1.94MVR per gram
value density
MVR 159Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.94 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)7.8550 per cent of the USD 15.70 list price — Q-depot bulk terms
Cost basis used159wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.104116 g × USD 0.90/kg
CIF at Malé7.95
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.241% customs value + 2% CIF
Landed cost8.19159Converted at the blended effective rate
Shelf price (GST-incl)2250.91x international RRP
Net of GST2088% general sector
Gross profit per unit5023.8% margin · MVR 0.43 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Mise-en-scene
Product
Perfect Serum Original 80ml
Category
hair_serum
Sub-category
argan_leave_in_serum
Sizes available
70ml (legacy); 80ml (smallest current single); 200ml; 80ml x2 + 30ml set
Size stocked
80ml
Gross shipped weight
116 g
Shelf life / PAO
Not disclosed
Key ingredients
argan oil; coconut oil; camellia seed oil; jojoba seed oil; olive oil; apricot oil; marula seed oil (Perfect Serum line oil blend)
Concern addressed
frizz
Popularity evidence
4.8 stars on OLIVE YOUNG Global brand page 2026-08-30; 1029 ratings on Nykaa India
Available across Asia
India (Nykaa INR 600); Olive Young Global ships SG/MY/PH/ID/TH
Already sold in the Maldives
Not disclosed
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Value-density verdict
STOCK - index 12.9 USD retail per 100g gross; flagship leave-in oil, tiny bottle, highest-turnover hair SKU in South Asia
Source file
hair-body.csv

Sources