Buying list · Skincare · #110 of 150

Numbuzin — No.3 Skin Softening Serum

MVR 319Recommended shelf price
incl. 8% GST
22%Gross margin
after landed cost
1.59MVR per gram
value density
MVR 231Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.59 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)11.40Quoted supplier price
Cost basis used231wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.180200 g × USD 0.90/kg
CIF at Malé11.58
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.351% customs value + 2% CIF
Landed cost11.93231Converted at the blended effective rate
Shelf price (GST-incl)319observed Maldivian shelf price
Net of GST2958% general sector
Gross profit per unit6421.8% margin · MVR 0.32 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Numbuzin
Product
No.3 Skin Softening Serum
Category
serum
Sub-category
fermented skin-texture / pore serum
Sizes available
50ml (global); the renewed KR SKU is 30ml
Size stocked
50ml
Gross shipped weight
200 g
Shelf life / PAO
36M unopened, 12M PAO
Key ingredients
Bifida ferment lysate; galactomyces ferment filtrate; niacinamide; adenosine
Concern addressed
hydration, texture
Popularity evidence
hwahae 4.27 stars from 3,114 reviews 2026-08-30; 100,000 units cumulative sales (JoongAng Ilbo 2026-05-07); Amazon.sg 4.4 from 41 ratings
Available across Asia
Nykaa (INR2,025); Shopee SG (S$22.52-29.40); Amazon SG; Watsons SG (23 stores); Olive Young Global
Already sold in the Maldives
yes - laneve MVR319.00; mizuki MVR400.92
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources