Buying list · Skincare · #14 of 150

Pyunkang Yul — Essence Toner

MVR 401Recommended shelf price
incl. 8% GST
65%Gross margin
after landed cost
3.46MVR per gram
value density
MVR 132Landed cost
at MVR 19.37/USD
Strong value density

MVR 3.46 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)6.5050 per cent of the USD 13.00 list price — Q-depot bulk terms
Cost basis used132wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.104116 g × USD 0.90/kg
CIF at Malé6.60
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.201% customs value + 2% CIF
Landed cost6.80132Converted at the blended effective rate
Shelf price (GST-incl)401observed Maldivian shelf price
Net of GST3718% general sector
Gross profit per unit24064.5% margin · MVR 2.06 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Pyunkang Yul
Product
Essence Toner
Category
toner
Sub-category
viscous essence-type toner
Sizes available
30ml, 100ml, 200ml - stock the 100ml, it beats the 200ml on density
Size stocked
100ml
Gross shipped weight
116 g
Shelf life / PAO
Not disclosed
Key ingredients
Astragalus (milk vetch) root extract 91.3%; minimal-ingredient base
Concern addressed
hydration
Popularity evidence
StyleKorean 4.7 from 1,248 reviews (200ml); Amazon.in rank 1 for keyword, 61 ratings at INR945 2026-08-30
Available across Asia
Amazon IN; Tira IN; Myntra IN; Shopee PH; iHerb
Already sold in the Maldives
yes - mizuki MVR400.92
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
skincare.csv

Sources