Buying list · Masks & treatments · #82 of 150

SOME BY MI — AHA.BHA.PHA 30 Days Miracle Toner

MVR 339Recommended shelf price
incl. 8% GST
33%Gross margin
after landed cost
1.70MVR per gram
value density
MVR 212Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.70 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)9.0750 per cent of the USD 18.14 list price — Q-depot bulk terms
Cost basis used212customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.180200 g × USD 0.90/kg
CIF at Malé10.61
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.321% customs value + 2% CIF
Landed cost10.93212Converted at the blended effective rate
Shelf price (GST-incl)339observed Maldivian shelf price
Net of GST3148% general sector
Gross profit per unit10232.5% margin · MVR 0.51 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
SOME BY MI
Product
AHA.BHA.PHA 30 Days Miracle Toner
Category
treatment
Sub-category
Acid + tea tree acne-treatment toner in a bottle; the highest-review-count K-beauty acne treatment in this set
Sizes available
150 ml; 30 ml mini; 150 ml + 30 ml gift set (Olive Young Korea/Global); 2 x 150 ml bundle (YesStyle)
Size stocked
150 ml
Gross shipped weight
200 g
Shelf life / PAO
Not disclosed
Key ingredients
Water, Butylene Glycol, Dipropylene Glycol, Glycerin, Niacinamide, Melaleuca Alternifolia (Tea Tree) Leaf Extract 10,000ppm, Polyglyceryl-4 Caprate, Papaya Fruit Extract, Lentil Seed Extract, plus AHA/BHA/PHA acids (YesStyle ingredient list)
Concern addressed
Acne, dead skin and sebum build-up, post-acne marks; pH 5.5 formula aimed at sensitive acne-prone skin
Popularity evidence
iHerb 35,335 reviews and 2,000+ sold in 30 days (obs. 2026-08-30). Amazon.sg 4.5 from 9,077 ratings, Best Sellers Rank #11,106 in Beauty and #95 in Face Toners (obs. 2026-08-30). YesStyle 11,078 reviews, Bestseller Rank #8 in Exfoliators (obs. 2026-08-30). Watsons storefront on Amazon.sg prices the 150 ml at S$26.90 (obs. 2026-08-30). Korean trade press reports 5.7 million units sold cumulatively.
Available across Asia
Singapore (Amazon.sg B07BYJF7L7, iHerb SG, Watsons via Amazon.sg), Thailand (iHerb TH), Maldives (30 ml size).
Already sold in the Maldives
yes - but only in the small size: LuxeGlow lists AHA-BHA-PHA 30 Days Miracle Toner 30ml at MVR 100.00 (1 in stock, 2026-08-30); LeCute lists the 30 Days Miracle Starter kit at MVR 460.00. The 150 ml single was not found on the five Maldivian sellers.
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
patches-treatments.csv

Sources