Buying list · Suncare · #10 of 150

Tocobo — Bio Watery Sun Cream SPF50+ PA++++ 50ml

MVR 324Recommended shelf price
incl. 8% GST
38%Gross margin
after landed cost
5.40MVR per gram
value density
MVR 187Landed cost
at MVR 19.37/USD
Strong value density

MVR 5.40 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)9.3050 per cent of the USD 18.60 list price — Q-depot bulk terms
Cost basis used187wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.05460 g × USD 0.90/kg
CIF at Malé9.36
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.281% customs value + 2% CIF
Landed cost9.64187Converted at the blended effective rate
Shelf price (GST-incl)324observed Maldivian shelf price
Net of GST3008% general sector
Gross profit per unit11337.8% margin · MVR 1.89 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Tocobo
Product
Bio Watery Sun Cream SPF50+ PA++++ 50ml
Category
sunscreen
Sub-category
hybrid cream
Sizes available
50ml; 40ml (US Olive Young SKU UA82752967); 50ml + 10ml x 2 planning set (Olive Young Korea A000000187550); 50ml + 10ml special set (Olive Young Global GA230619407)
Size stocked
50ml
Gross shipped weight
60 g
Shelf life / PAO
Not disclosed
Key ingredients
Sunscreen-serum hybrid described by YesStyle brand page as offering soothing plus sun protection; Amazon US listing title cites hyaluronic acid; vegan, mild naturally-derived formula. Full INCI NOT FOUND.
Concern addressed
Hydration, no white cast, makeup-friendly base ('화잘먹'), oily and sensitive skin
SPF / PA
SPF50+ PA++++
Popularity evidence
Olive Young Korea planning-set listing A000000187550 shows 평점 4.8. Shinsegae Duty Free (ssgdfs.com) listing shows 4.9 from 25 reviews. Shopee ID listing i.1040474331 priced Rp182,000; further live listings on Shopee PH (i.1851807905, i.1782368258). Amazon.com listing carries a 'bought in past month' badge. YesStyle brand page names it a TOCOBO bestseller. No numeric SEA 'sold' counter captured.
Available across Asia
Shopee ID; Shopee PH; Amazon.com/Amazon.ae; Olive Young Global (ships SEA); Walmart; niceonesa (GCC)
Already sold in the Maldives
yes - mizukimv.com (Rf323.82 sale / Rf339.24 regular)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources