Buying list · Suncare · #2 of 150

Tocobo — Cotton Soft Sun Stick SPF50+ PA++++ 19g

MVR 339Recommended shelf price
incl. 8% GST
51%Gross margin
after landed cost
12.11MVR per gram
value density
MVR 155Landed cost
at MVR 19.37/USD
Strong value density

MVR 12.11 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)7.7550 per cent of the USD 15.50 list price — Q-depot bulk terms
Cost basis used155wholesale % of RRP — the more conservative of the two routes
Freight, weight-rated0.02528 g × USD 0.90/kg
CIF at Malé7.78
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.231% customs value + 2% CIF
Landed cost8.01155Converted at the blended effective rate
Shelf price (GST-incl)339observed Maldivian shelf price
Net of GST3148% general sector
Gross profit per unit15950.6% margin · MVR 5.67 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Tocobo
Product
Cotton Soft Sun Stick SPF50+ PA++++ 19g
Category
sunscreen
Sub-category
stick
Sizes available
19g; 19g x 2 twin pack (YesStyle bundle pid.1137960926)
Size stocked
19g
Gross shipped weight
28 g
Shelf life / PAO
Not disclosed
Key ingredients
Chemical+mineral hybrid. UV filters per YesStyle INCI: Octocrylene, Ethylhexyl Methoxycinnamate, Ethylhexyl Salicylate, Diethylamino Hydroxybenzoyl Hexyl Benzoate, Bis-Ethylhexyloxyphenol Methoxyphenyl Triazine, Titanium Dioxide. Also cotton (Gossypium Herbaceum) extract, Herb AC Complex, jojoba seed oil, evening primrose flower extract, silica for matte finish. Vegan, cruelty-free.
Concern addressed
Oily / sebum control, shine, on-the-go reapplication over makeup, soft matte finish; all skin types
SPF / PA
SPF50+ PA++++
Popularity evidence
Amazon.sg ASIN B09Y1FRP35 shows 19,303 ratings; Amazon.ae same ASIN 4.4/5 from 19,318 ratings (both observed 2026-08-30). YesStyle product page Bestseller Rank: #15 in Sun Care, #15 in Sunscreens, #64 in Beauty (observed 2026-08-30, page scraped). Olive Young Korea brand store shows 별점 평균 4.8, 리뷰 개수 7,575 for the Tocobo sun stick listing. Shopee SG official store tocobo_singapore shows rating 5.0, 96 sold. Lazada SG tocobo-sunstick tag page shows '9 sold' at S$9.58.
Available across Asia
Amazon.sg; Amazon.in; Amazon.ae; Shopee SG (tocobo_singapore official store); Shopee PH; Lazada SG; YesStyle worldwide
Already sold in the Maldives
yes - vitalhousemv.com (Rf330.00), mizukimv.com (Rf339.24 sale / Rf354.66 regular), lecute.com (Tocobo SPF50 Cotton Soft Sun Stick 19g)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources