Buying list · Suncare · #5 of 150

Torriden — DIVE-IN Watery Moisture Sun Cream SPF50+ PA++++ 60ml

MVR 401Recommended shelf price
incl. 8% GST
75%Gross margin
after landed cost
4.66MVR per gram
value density
MVR 91Landed cost
at MVR 19.37/USD
Strong value density

MVR 4.66 per gram, comfortably above the 2.65 target. This is the kind of product the range should be built around.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)2.00Quoted supplier price
Cost basis used91customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.07786 g × USD 0.90/kg
CIF at Malé4.56
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.141% customs value + 2% CIF
Landed cost4.7091Converted at the blended effective rate
Shelf price (GST-incl)401observed Maldivian shelf price
Net of GST3718% general sector
Gross profit per unit28075.5% margin · MVR 3.26 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
Torriden
Product
DIVE-IN Watery Moisture Sun Cream SPF50+ PA++++ 60ml
Category
sunscreen
Sub-category
hybrid cream
Sizes available
60ml; 20ml mini; 60ml + 20ml special set; 60ml 1+1 기획 (2 x 60ml) at OLIVE YOUNG Korea
Size stocked
60ml
Gross shipped weight
86 g
Shelf life / PAO
Not disclosed
Key ingredients
10 types of low-molecular hyaluronic acid ('10 Hyaluronic Acids') - StyleKorean key product benefit; Panthenol and Ceramide NP cited by resellers. Full INCI NOT FOUND.
Concern addressed
Deep hydration / dryness, 24-hour moisture barrier. StyleKorean 'Skin Type Fit': sensitive, dry, combination, normal, oily
SPF / PA
SPF50+ PA++++
Popularity evidence
Nykaa India 2026-08-30 (read in Google result for the Nykaa page; Nykaa pages could not be fetched directly): listed at INR 1,800 in the Torriden brand store, with the sun cream shown at INR 445/387 in a size variant. StyleKorean 2026-08-30: 4.5 stars, 92 reviews. Watsons Philippines stocks two variants at PHP 825.00 and PHP 1,100.00 (BP_50054318 / BP_50057735). Watsons Malaysia ran the Torriden Dive In sun stick as a Watsons-exclusive launch. OLIVE YOUNG Korea brand store shows 4.8 / 3,733 reviews on the 1+1 기획 SKU (Google result, not verified on-page); the NEW 60ml single SKU page itself shows only 20 reviews.
Available across Asia
Philippines (Watsons PH, in-store chain distribution), Singapore (Shopee SG, cocomo.sg), Malaysia (Shopee MY, Watsons MY), Thailand (Shopee TH, Konvy), India (Nykaa, Amazon.in), Maldives (Mizuki)
Already sold in the Maldives
yes - Mizuki (mizukimv.com, TORRIDEN DIVE-IN Watery Moisture Sun Cream SPF50). LANEVE also carries the Torriden brand.
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Source file
suncare-masks.csv

Sources