Buying list · Hair · #124 of 150

UNOVE — Heating Guard No-Wash Treatment 147ml

MVR 295Recommended shelf price
incl. 8% GST
20%Gross margin
after landed cost
1.43MVR per gram
value density
MVR 218Landed cost
at MVR 19.37/USD
Value-density warning

At MVR 1.43 per gram this product sits below the working threshold of 2.05. It will not carry its share of freight and fixed cost. Stock only if it earns its place as a range-completer or a deliberate traffic driver.

Landed cost to shelf

StepUSDMVRBasis
FOB Korea (wholesale)10.5050 per cent of the USD 21.00 list price — Q-depot bulk terms
Cost basis used218customs cost per kg — the more conservative of the two routes
Freight, weight-rated0.185206 g × USD 0.90/kg
CIF at Malé10.93
Import duty0.000% MFN — National Tariff 2026
Revenue fee + clearing0.331% customs value + 2% CIF
Landed cost11.26218Converted at the blended effective rate
Shelf price (GST-incl)2950.91x international RRP
Net of GST2738% general sector
Gross profit per unit5520.1% margin · MVR 0.27 per gram

Effective FX of MVR 19.37 per USD assumes 35% of dollar requirements met at the official MVR 15.42 and the balance at the parallel MVR 21.50. Converting at the peg alone would understate this landed cost by about a third.

Specification

Brand
UNOVE
Product
Heating Guard No-Wash Treatment 147ml
Category
hair_treatment
Sub-category
heat_protect_leave_in
Sizes available
147ml
Size stocked
147ml
Gross shipped weight
206 g
Shelf life / PAO
Not disclosed
Key ingredients
Not disclosed
Concern addressed
damage
Popularity evidence
4.7 stars OLIVE YOUNG Global 2026-08-30, BEST badge
Available across Asia
Olive Young Global
Already sold in the Maldives
YES - mizukimv.com lists UNOVE Heating Guard No-Wash Treatment at MVR 400.92 (= USD 26.00)
Likely HS chapter
33 — cosmetics
Duty risk
Low — 0% MFN line
Value-density verdict
STOCK - index 10.2 USD retail per 100g gross;
Source file
hair-body.csv

Sources